Muma media epamhepo, Facebook yave chishandiso chakakosha, ingave account yako nevanhu kana peji reruzhinji rekusimudzira nekusimudzira.
Zvekuyambuka-muganho e-commerce, kunyanya kumabhizinesi akazvimirira, zvinodikanwa kuve neFacebook account yako uye kusimudzira chitoro chako uye peji reruzhinji revanhu.
Kusimudzira chigadzirwa chako uye mhando, kushambadzira, data rekutevera, uye kushandisa Facebook pixel zvichabatsira kuvandudza kushambadza uye kuongorora data. Saka chii chinonzi Facebook pixel? Ungashandise sei kushambadzira zvakare? Uye sei kusunga pixels kune allvalue kumashure? Ngatizivei.
Pane zvinokatyamadza pakupera kwechinyorwa: allvalue yakavhura iyo Facebook advertising account yekuvhura chiteshi, uye mabhizinesi anoda kuvhura emahara maakaundi anogona kuenda kumagumo echinyorwa kuti atore fomu rekusaina.
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Chii chinonzi Facebook pixel
Chii chinonzi Facebook pixel? Muchidimbu, facebok pixel iJavaScript kodhi iyo inokutendera kuti utarise uye uyere maitiro ekushambadzira, uye kugadzira vateereri ve ad nenzira inoshanda munguva pfupi. Semuenzaniso, kana mutengi achiona peji ine pixels akaiswa, pixel inorekodha maitiro ake, uye iwe unogona ipapo kugadzira vateereri zvichienderana nemamwe maitiro akanyorwa nemapikiseli.
Kazhinji, Facebook pixels itambo yekodhi inogona kushandiswa kutevera zviitiko, zvakadai sekuona mapeji ewebhu, kutsvaga, kuwedzera kune ngoro yekutenga, kutarisa kunze, nezvimwewo, kuitira kuti unzwisise maitiro ose echitoro chako.
Kushandisa Facebook pixel kunogona kukubatsira
Kuyera kutendeuka chiyero chemidziyo yakasiyana
Parizvino, anenge munhu wese haashandise mudziyo mumwe chete kutarisa peji rewebhu, uye vanozoshandisa nharembozha, mahwendefa nemakomputa kupedzisa kubhurawuza. Kune shanduko yemaitiro ezvishandiso zvakasiyana, pixels inogona kushandiswa kuteedzera.
Gadzirisa maitiro ekushambadzira
Chinangwa chekushambadzira ndechekutarisira vangangove vatengi kuona kushambadzira kwako uye kuita zviito zvaunotarisira, sekutenga. Kuti uite izvi, unofanirwa kufunga nezvemibvunzo miviri: nzira yekunyatsoisa zviziviso kune vateereri vanofarira kushambadzira kwako uye kuti ungarega sei vateereri vachiita zviito zvaunotarisira. Tevera maitiro evateereri mumapikiseli, ita shuwa kuti unoona kuti ndeapi mapeji anodzivirira vateereri kubva kudzika pasi uye kugadzirisa.
Vaka vateereri vakafanana
Vateereri chikamu chakakosha chekushambadzira kweFacebook. Vashandisi vakatora matanho chaiwo pawebhusaiti yako vanogona kutorwa ne Facebook pixels munguva yakapfuura, uye kukubatsira iwe kuwana vakafanana vashandisi vevateereri vako vakanyanya.
Zvikamu zve Facebook pixel
Pixel kodhi inoumbwa nezvinhu zviviri: base kodhi uye chiitiko kodhi yepixel.
Pixel base kodhi: pixel yakavakirwa kodhi inoteedzera maitiro pane saiti uye inopa maitiro ekuyera chaiwo zviitiko.
Kodhi yechiitiko: kodhi yechiitiko inoreva maitiro anoitika pawebhusaiti, senge traffic yechisikigo kana advertising traffic. Pane nzira mbiri dzekutevera zviitiko:
1. zviitiko zvakajairwa: Facebook ine preset yakajairika zviitiko, zvinoti: kuona zvemukati zvewebhu, kutsvaga, kuwedzera kungoro yekutenga, kutanga kubuda, kuwedzera data rekubhadhara uye kutenga. Kuburikidza neyakajairwa chiitiko chekutevera shanduko, unogona kuwana ruzivo rwetraffic uye maitiro ezviitiko izvi.
2. Chiitiko chetsika: maererano nezvinodiwa zvako zvakakosha, iwe unogona kugadzirisa chiyero kana iwe pachako-zvitsanangudzo zviitiko pawebhusaiti kuti uwane iyo inonyanya kushanda yekutendeuka chiitiko chinangwa.
Mushure mekuziva kuti Facebook pixels chii uye kuti anoshanda sei, isu tinogadzira sei mapikisi uye maitiro ekuasunga kune iyo allvalue kumashure? Ngatiite nhanho nhanho.
Gadzira Facebook pixel
Usati wagadzira Facebook pixels, gadzira iyo facetool bhizinesi manejimendi chikuva (BM), uye tinya kuti udzidze kugadzira BM.
1. tsvaga pixel
Enda kuFacebook BM yako, tsvaga chishandiso chekutonga chiitiko mukona yekumusoro kuruboshwe, wobva wadzvanya yakabatana data sosi pane rinotevera peji.
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2. sarudza peji rewebhu
Pane inosanganisirwa data sosi peji, sarudza iyo yewebhu peji sarudzo, wobva wadzvanya tanga
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3. sarudza nzira yekubatana
Sarudza kuti saiti inobatanidzwa sei kuti utange kutumira zviitiko zvesaiti. Sarudza pixel kodhi
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4. isa zita repixel
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5. tsvaga pixel code
Iyo yekuisa nzira yekodhi ndeye: wedzera pixel pixel kodhi yewebhusaiti nemaoko, uye wozokopa iyo kodhi. Zvino, matanho ekushanda paFacebook BM akwana
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Sunga Facebook pixel kune ese kukosha kumashure
Mushure mekugadzira mapikisi epaFacebook, unofanirwa kusunga kune allvalue kumashure kuitira kuti mapixels atambe basa rayo mukubatsira kuwana maitiro evatengi pasaiti yako.
1. enda kune allvalue kumashure uye pinda online chitoro > zvaunofarira
Mune yaunofarira interface, isa iyo pixel kodhi yakakopwa munhanho yapfuura paFacebook pixel ID. cherechedza kuti nhamba chete ndiyo inoda kukopwa pasina kukopa tambo yose yekodhi yekodhi kumashure
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2. simbisa kuti kuiswa kwacho kwakabudirira
Ndokumbira utarise webhusaiti yako muGoogle Chrome browser uye shandisa Facebook yepamutemo Facebook pixel mubatsiri wekuwedzera kutarisa kana kuisirwa kwabudirira.
Mushure mekuisa iyo yekuwedzera, tarisa webhusaiti yako uye tinya iyo yekuwedzera kuti uone mamiriro emapixels
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Pixels haashande zvakajairwa kana kuvhunduka. Kunyanya kana zviitiko zvine simba (sekudzvanya mabhatani) zvichishandiswa sekukonzeresa zviitiko, unogona kukonzeresa kazhinji nekudzvanya bhatani kamwe mushure mekuseta mapikisi.
Nyora panoperera
Mushure mekuziva kugadzira uye kusunga mapixels mune allvalue kumashure, ichiri nhanho imwe kumashure kwako kuti uise ads: nyoresa ad account. Allvalue yakavhura iyo Facebook advertising account yekuvhura chiteshi. Mabhizinesi anoda kuvhura account mahara anogona kudzvanya "verenga zvizere mameseji" kuendesa fomu kana kuzadza fomu rekunyorera nekudzvanya kodhi yemativi maviri pakupera kwechinyorwa.
Nguva yekutumira: Jun-09-2021