Mvura ine ngozi yakavanda pasi pemasaisai.
Mabhizinesi eChinese anodarika zviuru zvishanu akakanganisika, uye vatengesi vakawanda vane mazita emazita vakamira kwenguva yakareba vatadza kupukunyuka iri “sefa rekuvhara zvitoro”.
Mumwe munhu anoona njodzi, mumwe munhu anoverenga kutendeuka uye maitiro.
Akawedzera mabhizinesi epamba anouya kuB2B (bhizinesi kune bhizinesi) chiteshi. Kubva kukambani hombe ine makumi ezviuru zvevashandi kusvika kune "isingaoneki" pini korona inotarisisa pane yakatwasuka track, vese vari patafura yemakadhi kuti vapupurire izvi zvisati zvamboitika.
Havagoni kusarudza kuti fungu riri kuenda kupi. Nekudaro, kuyambuka-muganho e-commerce iri kuunza mukana mutsva wenhoroondo, uye mamwe mabhizinesi ari kuyedza kutsvaga iwo ega gwara.
Mutengo wechigaro che "returnee" wakawedzera ka12
Muna 2007, Zeng Hui akadzokera kumba kunotora bhizinesi revabereki vake.
Iyi fekitori yezvikamu zvemotokari, iri muNanchang, Purovhinzi yeJiangxi, iri kutambura nemarwadzo akaunzwa nekuchinja kwenguva: nzira dzekutengesa dzakatetepa uye purofiti iri kuita kutetepa uye kutetepa. Pane imwe nguva, zvakanga zvakaoma kuti vatengi vamire kuti vauye kumusuwo, uye misika yakawira mumamiriro ezvinhu apo vakasimba vanotora zvose.
Ndoita sei? Kana kuti tevera mhando hombe uye usangane nevagadziri vezvishandiso vane anopfuura makore gumi echiitiko; Kana edza kutsvaga track nyowani, mumashoko aZeng Hui, "dislocation competition".
Mugore rokutanga, jaya rakakundikana kuchengetedza kuderera kwefekitari. Kuipa kwechiratidzo uye kusimba kwechigadzirwa kunogona kuoneka nemeso, "shoo inodhura kupfuura 100000, uye unogona kusatombowana mutengi."
Gore rakatevera, akazotanga kunzwisisa chirevo chechokwadi che "dislocation competition". Iyo fekitori yemidziyo yakanyura mune diki yakatwasuka track ndokutanga kudzidza, yakatarisa pazvigaro zvemaindasitiri nekurima michina. Semuenzaniso, Zeng Hui, chikamu chidiki chemichina yekuvaka ndeye forklift, "ngatitangei tiite forklift."
Izvo zvinoshanda kuve "asingaoneki shasha" yeiyo subdivision track. Iyo fekitari yakamutsiridzwa, uye chiyero chekukura kwekutengesa mumakore iwayo chakasvika zvinoshamisa 50%. Nhasi, fekitori yeZeng Hui yatora 60% yemusika wepamusha weforklift seat.
Pamusoro pekuvandudza zano rechigadzirwa, Zeng Hui akatangawo kudzidza e-commerce kuvhura nzira nyowani dzekutengesa fekitori. Anodada: "Isu tiri boka rekutanga revagadziri muChina kutengesa zvigaro zvemotokari paTaobao uye 1688."
Sezvineiwo, Zeng Hui akasangana neyekuyambuka-muganho e-commerce B2B.
Akadzidza kwekutanga kuti kune nyika yemashiripiti kune rumwe rutivi rwegungwa. Vatengi varipo vanonyanya kujairana nemakanika zvigadzirwa uye vane simba rakasimba rekugadzirisa uye kugadzirisa. Mimwe michina midiki yekurima inogona kutengeswa zvakananga muzvitoro zvikuru.
Panguva iyoyo, kuyambuka muganhu e-commerce yakanga ichiri chinhu chitsva, asi traffic yakaunzwa neAlibaba yaive yechokwadi: kubva pakupinda muAlibaba international station, fekitori yeZeng Hui yaigona kugamuchira zvinomwe kana masere kana kutopfuura kubvunza pazuva. Pane mamwe mapuratifomu eB2B, hazviwanzo kuve nemubvunzo mumwe kana maviri pasvondo.
"Panguva iyoyo, software yekushandura haina kugadzirwa," Zeng Hui anoyeuka. "Takanyora izwi neshoko tichibva tashandura neduramazwi repamhepo."
Zvigaro zveForklift uye zvigaro zvekuchera lawn zvinoyambuka gungwa uye zvakaungana kune rumwe rutivi rwegungwa. Iyi ndiyo imwe yakakwana dislocation makwikwi. Nyika dzeEurope neAmerica dzakawana chikamu chechipiri chekusimudzira fekitori.
"Kumhiri kwemakungwa" zvinoreva musika mutsva, halo uye brand premium.
Pane imwe nguva, Zeng Hui akakurukura nemutengi ndokuziva kuti mumwe wacho akanga apinda muboka rezvigaro zveItaly. Achida kuziva, akaenda kunoiona achibva aziva kugadzirwa kwefekitari yake nokungotarisa: “hachisi chigadzirwa chedu here ichi?”
Iyo yakachena yakagadzirwa muChina yakafamba mhiri kwegungwa ndokudzokera kune vatengi veChinese. Zvigaro izvi zvakatenderedza Italy uye kukosha kwavo kwakawedzera ka12.
Aya "vanodzoka" zvigaro zvakakatyamadza Zeng Hui: musika wekunze hausi chitsuwa chekuchengetedza zvachose. Kuti uwane kusimba kwakasimba mudutu rekuyambuka-muganho e-commerce, iyo brand simba ndiro musimboti.
Panguva iyoyo, hondo yemitengo yakanga ichiri kufarirwa muChina, "kana iwe ukatengesa 5 yuan, ini ndichatengesa 4.9 yuan." Zeng Hui atanga kufunga nezvemubvunzo mutsva: "chii chandinofanira kuita kana ndichida kutengesa zvakapetwa kaviri kupfuura vamwe?"
Akatangawo kuhaya "vanodzoka". Iyo fekitori yemidziyo yakakwezva anopfuura makumi maviri ehunyanzvi musana, uye fekitori yese ine vashandi vanopfuura makumi masere chete.
Zeng Hui akati isu tinofanirwa kubata iyo yakakosha tekinoroji uye maitiro mumaoko edu uye kuisa budiriro yemhando. "Ndinotarisira kugadzira chimwe chinhu chakakosha panzvimbo yemakwikwi akaderera uye anodzokorora."
Mushure memakore mashanu, akadzokera kunhandare yehondo yekuyambuka muganhu e-commerce
MuLuoyang, Ruwa rweHenan, "indasitiri hombe yepurasitiki" ibhodhi rine mavara egoridhe.
Kune akawanda auras akaipoteredza, uye iyo inonyanya kubata maziso pasina mubvunzo ndeye "bhizinesi rinotungamira rekudzikisa hurombo hwakanangana muLuoyang": mumakore masere apfuura, indasitiri yakakura yepurasitiki yakagadzira 17 masangano ekugadzirisa urombo muLuoyang, anopenya kubva. Xin'an County kune yakatenderedza Yichuan, Luoning, Ruyang neYiyang, ichityaira vanhu vanopfuura zviuru zviviri kumabasa.
Chinangwa chepakutanga chebhizinesi iri chaive "kubatsira varombo": Guo Songtao, akapedza kudzidza kuZhengzhou University, akadzokera kumusha kwake aine capital uye ruzivo mushure mekutanga kwakawanda.
Panguva iyoyo, kunyangwe Xin'an County yakanga yabviswa muurombo, budiriro yekumaruwa yakanga ichiri kumashure. Mushure mekuferefetwa kakawanda, Guo Songtao akatsunga kusarudza nzvimbo dzekumaruwa kuti dzitange mabhizinesi, "nzvimbo dzekumaruwa dzine tarisiro huru."
Indasitiri yekuruka yepurasitiki yatora chimiro chinyararire.
Yakavakirwa kumaruwa, indasitiri yakakura yepurasitiki yanga ichikura uye ichikura, nemari yegore negore ye350 miriyoni uye nhamba yevatengi vakavimbika vasiri pamhepo. Nekuda kwesimba rakasimba rekambani, Guo Songtao haana kumboisa bhizinesi e-commerce pane ajenda, uye akangoita bvunzo pfupi yemvura muna 2015.
Mhedzisiro yekuedza ndeye: yakaoma kwazvo" Kuyambuka muganhu e-commerce inoda nguva yekuvira isati yabuda. ” Guo Songtao akadaro achitendeka.
Kudyidzana kwekutanga neAlibaba international station kwakakanganiswa, asi zviri pachena kuti haana kukanda mapfumo pasi pachinzvimbo ichi. Pakupera kwa2020, shanduko yedenda repasi rose uye kukurumidza kudzoreredza kwemirairo yekutengeserana kunze kwakaita kuti Guo Songtao anhuwe mhepo.
Guo Songtao (wokutanga kubva kurudyi)
Kudzokera kunhandare yehondo ye-cross-border e-commerce, indasitiri yakakura yepurasitiki yakaita gadziriro dzakazara.
Chekutanga itarenda reserve. Guo Songtao nekuzvikudza akazivisa kuti kambani yakatsvaga nyanzvi dzekutengeserana dzekunze dzinoverengeka. "Vatatu vakadzoka kubva kunze kwenyika, akati wandei echiRungu uye mukuru wechiFrench ..." akadaro.
Yechipiri ndiyo nzira yekuvandudza. Nekuda kwekufambira mberi kwehunyanzvi hwekugadzira uye tekinoroji, zvigadzirwa zvemabhegi emidziyo zvinogadzirwa neindasitiri yakakura yepurasitiki zvave zvichifambirana nezviyero zvepasirese.
Hurumende yeLuoyang yakapawo rubatsiro panguva: muna 2020, State Council yakabvumidza kugadzwa kweLuoyang Comprehensive Bonded Zone, iyo inotsanangurwa senzvimbo ina dzakakosha nzvimbo: high tech Zone, nzvimbo yekutengeserana yemahara, nzvimbo yekuzvigadzira uye kuyambuka muganhu e-commerce. pilot zone.
Mushure memakore mashanu asipo, Guo Songtao akatadza kunzwa shanduko yeiyi "shamwari yekare" paakasangana neAlibaba international station zvakare: basa revatengi raive rakanyanya kunaka, simba rehunyanzvi raive repamusoro-soro, uye marudzi ese e-e- kudzidziswa kweruzivo rwekutengeserana uye zvidzidzo zvaive zvakapfuma.
Mwedzi mishanu chete mushure mekutangwa, huwandu hwekutengesa kunze kweindasitiri hombe yepurasitiki yakasvika miriyoni gumi yeyuan, uye kudyara kwakanyanya kwakave nekudzoka kunogutsa. Guo Songtao akadaro achinyemwerera kuti zvagara zvichifadza kushanda pamwe naALI, "ingovatevera."
Pepanhau reChina rezvehupfumi rakambotaura mashoko aGuo Songtao achiti: “Kubudirira kwomunhu hakusi kubudirira, asi kubudirira kwevanhu pamwe chete kunowedzera mbiri; Upfumi hwemunhu hausi hupfumi, asi hupfumi hwemubatanidzwa hunotowedzera. ”
Kungofanana nekwakabva zita rekuti "big funded plastics industry" ("kushivirira kwakakura, hukuru hwakasimba"), boka iri revana vakapusa uye vane simba veHenan, vakadzika midzi muloess, vari kuyambuka gungwa pachikepe chikuru che nguva.
Rimwe divi imvura yegungwa, rimwe racho moto
Kubva 2020, nekuda kwekugadzikana kwekudzivirira uye kutonga kwedenda repamba uye zvakanakira zvekutengesa, kuyambuka-muganho e-commerce yakambove nzira yegoridhe yevacheri vegoridhe.
Nekudaro, pamberi peiyo yakakura-yakakura "yekuvhara chitoro tide", iyo yekare budiriro yakagara yaparara. Shenzhen kuyambuka muganhu E-Commerce Association yakafungidzira kuti angangoita mazana mashanu emakumi mashanu emabhizinesi maakaundi eChinese achakanganiswa uye kurasikirwa kunogona kudarika bhiriyoni zana yuan. Kusavimbika kweB2C pasi pezvirambidzo kwezvakatipoteredza kwave zvakare bhero realarm rakarembera pamusoro pemabhizinesi.
Panguva imwecheteyo, izvo zvakakosha zvekutengeserana kwekunze data zvichiri kufamba zvakanaka. Sekureva kweGeneral Administration of customs, kutengesa kunze kwenyika kweChina kwakaramba kuchikura kwakanaka kwemwedzi gumi nemina yakateedzana. Nekudzoreredzwa kwehupfumi hwenyika, kudiwa kwevatengi vekirasi B vekune dzimwe nyika kwasvikawo panhongonya yenhoroondo.
Rimwe divi imvura yegungwa uye rimwe racho moto.
Zvinoenderana neazvino data yeAlibaba international station, kubva muna Ndira kusvika Chikunguru 2021, avhareji yenhamba yevatengi vakashanya, vatengi vanobhadharwa uye vhoriyamu yekutengeserana yepamhepo yakawedzera neinopfuura 60% gore-pa-gore. Pakati pavo, avhareji yenhamba yevatengi vanoshanda muUnited States, India, United Kingdom, Brazil nedzimwe nzvimbo zvakapetwa kaviri.
Nemutengo wakaderera wekudyara, nguva pfupi yekuchinja uye mikana yakawanda yemusika, mamwe mabhizinesi akatarisa kuyambuka-muganho e-commerce B2B, yekare uye yakagadziridzwa modhi ye e-commerce.
Izvi zvisati zvaitika, Dalian Zhicheng Furniture Co., Ltd., iyo yaingopinda mubhizinesi reC uye ichinyanya kuita zvigadzirwa zvematiresi, nguva pfupi mushure mekujoinha muganhu we-e-commerce B2B munda, mutengo wayo paAli international station yakapfuura US $ 10 mamiriyoni. , ichiverengera chikamu chimwe muzvina chekutengesa kwese kwezviteshi zvese.
"Makwikwi eB2C akakurisa uye mutengo wakakwira." Iye anotarisira bhizinesi akati, "tinoda kuenzanisa makwikwi nekuita B2B, kuvandudza mashandiro uye nekumhanyisa mhando kuenda kugungwa."
Iyi ndiyo mainstream modhi uye main track yekuyambuka-muganho e-commerce, uko vatsva nevakura vanoungana. Kubva payakavambwa muna 1999, vatengesi vazhinji nevatengi vakanyoreswa makore makumi maviri nemaviri apfuura vachiri kushanda paAlibaba international station.
Achitaura nezvekukosha uye basa rechiteshi chepasi rose, Zhang Kuo, mutevedzeri wemutungamiri weboka reAlibaba uye maneja mukuru wechiteshi chepasi rose, anotenda kuti anotarisira kuti chikuva chinogona kugadzirisa chikamu chakaoma chekuyambuka e-commerce B2B - kuderedza. chikumbaridzo uye mari yekuenda kugungwa, kuitira kuti chero kutengeserana kune dzimwe nyika Xiaobai inogona "kutengesa nyika yose nekamwe chete".
Zeng Hui ari pano kuti aenzanise maodha uye kuwedzera matransport.
Guo Songtao anodzidza kushambadzira uye kushambadzira manejimendi pano.
Mamiriro acho akaoma uye mhepo nemafungu zvine ngozi. Asi pashure pemaseiri ane chiuru, vamwe vanhu vachiri kusarudza kuenda kugungwa ndokutanga zvakare
Nguva yekutumira: Aug-31-2021