Indasitiri ine simba - "Mexican" maitiro e-commerce "Blue Sea" modhi

Denda iri rachinja zvakanyanya nzira iyo vanhu vekuMexico vanoenda kunotenga. Kunyangwe ivo vasingade kutenga online, zvisinei, apo zvitoro zvakavharwa, veMexico vanotanga kuyedza uye kunakidzwa nekutenga online uye kuendesa kumba.

Pamberi pekuvharika kukuru nekuda kweCCIDID-19, e-commerce yeMexico yanga iri padanho rakasimba rekukwira, neimwe yemhando yepamusoro yekukura kwe e-commerce munyika. Sekureva kweStatista, muna 2020 vangangosvika makumi mashanu muzana evaMexico vakatenga pamhepo, uye pakati pedenda, huwandu hwevanhu vekuMexico vanotenga online hwakaputika uye hunotarisirwa kukwira kusvika 78% panosvika 2025.

Kutenga kuyambuka-muganho chikamu chakakosha chemusika we-e-commerce weMexico, unosvika makumi matanhatu nesere muzana evaMexico e-vatengi vanotenga panzvimbo dzepasirese, kusvika pamakumi maviri neshanu muzana ekutengesa kwakazara. Zvinoenderana neongororo yakaitwa naMcKinsey Consultancy, zvikamu makumi matatu neshanu muzana zvevatengi vanotarisira kuti denda richaita nani kusvika hafu yechipiri ya2021, uye vacharamba vachitenga online kusvika denda rapera. Vamwe vanotenda kuti kunyangwe mushure mekuputika, vanozosarudza kutenga online nekuti chave chikamu chehupenyu hwavo. Zvinonzi midziyo yemumba yave kutariswa kwekutenga kwepamhepo kweMexico, paine vanoda kusvika makumi matanhatu muzana evatengi vari kutenga midziyo yemumba, senge matiresi, masofa uye kitchenware. Mukutarisana nedenda iri kuramba richipararira, maitiro emhuri achaenderera mberi.

Pamusoro pezvo, kufarirwa kwesocial media kwaunzawo mikana yekusimudzira e-commerce muMexico, sezvo vatengesi vazhinji vachidzvanya kusvika kumawebhusaiti ekutenga kuburikidza nesocial media mapuratifomu. Vagari vekuMexico vanopedza angangoita maawa mana pazuva pasocial media, neFacebook, Pinterest, Twitter nevamwe vane mukurumbira munyika.

Matambudziko makuru e-e-commerce muMexico kubhadhara uye zvinhu, sezvo 47 muzana chete yevaMexico vane maakaundi ekubhengi uye vekuMexico vane hanya zvikuru nekuchengetedza account. Panyaya yezvekurongeka, kunyangwe makambani emazuva ano ekugadzira zvinhu aine hurongwa hwekugovera, asi nzvimbo yeMexico ine hunyanzvi, kuitira kuti uwane kugoverwa kwe "kilomita yekupedzisira", nhamba huru yezviteshi inoda kugadzikwa.

Asi matambudziko akanganisa e-commerce muMexico ari kugadziriswa, uye dziva rakakura renyika revanogona kushandisa e-commerce vashandisi riri kuita kuti vatengesi vade kuyedza. Zvinogona kufanotaurwa kuti nekubuda kwemamwe "makungwa matsva ebhuruu", nzvimbo yepasirese e-commerce icharamba ichikura.


Nguva yekutumira: Feb-01-2021