Kana iyo SARS muna 2003 yakachinja maitiro ekutenga evatengi vepamba ikaita kuti Taobao ibudirire, saka denda idzva richaita e-commerce chikuva chinomiririrwa neAmazon pasi rose uye kukonzeresa shanduko nyowani mumatengi evatengi vepasirese. .
Kune avo vanoda kutanga bhizinesi mu-e-commerce indasitiri, zvichienzaniswa neyakaguta e-commerce musika wekutengesa, kuyambuka-muganho e-commerce pasina mubvunzo ndiyo sarudzo ine mari yakakwira uye njodzi yakaderera.
Hupfumi hwe "kumba" hwakaunzwa nedenda hunomhanyisa kukwira kwekutengesa kwepasirese kwekutengesa online
(US e-commerce nharaunda)
Mushure memakore anopfuura gumi ebudiriro, e-commerce yepamba yakagadziridzwa mune yakawanda magetsi bhizinesi modhi. Mazuva ano, mutengo wekuyerera wakakwira zvakanyanya, uye hongu, mutengo wekushandisa uri kukwirawo. Nzvimbo dzepamhepo e-commerce nharaunda dzanyanya kukwikwidza, asi kutenga online kunze kwenyika kuri kukura nekukurumidza, uye denda richienderera mberi, tsika dzekutenga dzevanhu dzakawanda dziri kuchinjwa, uye kushandiswa kwepamhepo kucharamba kuchikura nekukurumidza.
Ramangwana riri kuvimbisa.
Amazon inomira zvakanyanya munyika
Zvinoenderana nepamusoro gumi e-commerce online retail retail muUnited States, Amazon ndiye mhedziso mutungamiri muUS e-commerce musika, ine chikamu chemusika chinoda kusvika makumi mana% chakafanotaurwa nemarkerter.
Zvinoenderana neshumo yakaburitswa pamwe chete ne cbcommerce.eu, FedEx uye worldline, vatambi ve-e-commerce vari mumusika weEuropean e-commerce iAmazon neBay, ine chikamu chemusika chinodarika makumi mashanu%.
Zvinoenderana nedata rekucherechedza uye data rekufanotaura rakaburitswa naemarketer, nyika dzekuMadokero kweEurope ndidzo simba guru rekushandisa pamhepo, uye chiyero chekutengesa online cheUK, Germany neFrance pamwe chete chinodarika makumi matanhatu muzana emugove muEurope, pakati peiyo. vhoriyamu yeku UK yepamhepo yekutengesa inomira yechitatu pasi rose.
MuAsia (kunze kwenyika yeChina), Japan ine yakakura pamhepo yekutengesa chiyero. Amazon ndiyo yekutanga online shopping platform muJapan.
Yakasimba yekugovera ketani system inobatsira vatengesi vadiki uye vepakati-saizi kutengesa zvinhu zvavo kutenderera pasirese
Amazon yekare chirevo: sarudzo nomwe, mashandiro matatu, sarudzo ndiyo inonyanya kukosha. Nekudyidzana kwepasi rose kwekusimudzira e-commerce, "yakagadzirwa muChina" inodiwa zvakanyanya nevatengi vekunze. Musika weChinese, unozivikanwa se "fekitari yenyika", une mabhenefiti emakwikwi ekupa zvakakwana, mapoka mazhinji uye mhando yakanaka. Nezvigadzirwa zveAmazon samambo, vatengesi veChinese havana kukodzera chete kushanda kwenguva refu kwenzira yakanatswa, asi zvakare vanogona kushandisa zvigadzirwa zvakawanda.
Isu tinogona kuenzanisa mapuratifomu epamba (senge 1688) nezvigadzirwa zveAmazon, uye pane musiyano mukuru wemutengo (tora mbozha nhare semuenzaniso).
(1688 webhusaiti)
(data source: sorftime market analysis report yeAmazon BSR front desk - price range analysis)
Vatengesi veChinese vakatora chikamu chikuru chenzvimbo zhinji dzeAmazon
Kuwanda kwekutengesa kwepasirese kweAmazon kunobva kune vatengesi venzvimbo kutanga, kuchiteverwa nevatengesi veChinese. MuFrance, Italy, Spain neCanada, vatengesi veChinese vanototora chikamu chikuru kupfuura vatengesi venzvimbo.
(data source - Amazon official platform)
Maitiro ekupinda muAmazon
Chekutanga pane zvese, isu tinofanirwa kujeka nezve chinangwa chemakwikwi e-commerce?
Zviri traffic! Ndiko kuti, kana vatengi vachitsvaga mazwi makuru kana zvigadzirwa, zvigadzirwa zvinogona kuratidzwa pane peji yekutsvaga mhinduro. Iyo yakakwira chinzvimbo, mukana mukuru wekuratidzwa. Pasina traffic, hazvibviri kugadzira mamwe maodha uye kutengesa kwepamusoro. Kune vatengesi vakuru, kuitira kurwira traffic, tinogona kushandisa marudzi ese emari (zvechokwadi, kune musika mukuru, vatengesi vadiki vaive nani kusapinda), asi vatengesi vadiki vane mari shoma. Sezvo isu tisingakwanise kushandisa mari kumhanyisa chinzvimbo, kune vatengesi vadiki, isu tinokwanisa kuita zvirinani kupfuura vakwikwidzi vedu mune mamwe mativi.
Nekuti Amazon chikuva ichaita chibodzwa chakazara zvinoenderana neakasiyana zviratidzo zvechigadzirwa. Kukwirisa zvibodzwa, kunowedzera traffic uye kukwira kwechigadzirwa chinzvimbo. Zviratidzo zvakadai sekuenderana pakati pechinangwa chekutsvaga kwevatengi nechigadzirwa, nguva yesherufu, huwandu hwekutengesa, chiyero chekushandura, kugadzikana kwemutengo, nhamba yekuongorora, zvibodzwa, chiyero chekudzoka ... mukana wemakwikwi.
Chechipiri, sei kuongorora uye kusarudza musika?
Zvichida vamwe vatengesi vekutanga vanonzwa kuti Amazon ine chikumbaridzo chakakwira, chokwadi, vazhinji vacho imhaka yekuti nzira yekufunga haigone kufambirana nenguva. Haisisiri nguva yekutengesa zvauri kuda kutengesa, kungotsvaga zvinhu, kugovera zvinhu, uye kushambadza. Nekuti nhamba yevatengesi veAmazon yakawedzera zvakanyanya, kunyanya nhamba huru yevatengesi veChinese vakapinda mumusika (nhamba huru yematarenda akaunganidza munharaunda ye-e-commerce yepamba kweanopfuura makore gumi), kukwikwidza kwemusika kwanyanya kutyisa. . Mune zvechinyakare zvemagetsi zvevatengi, zvishongedzo zvembatya uye midziyo yemumba, kukwikwidza pakati pemapoka anozivikanwa akanyanya kutyisa. Nzira inonyanya kukosha yevatengesi vadiki nepakati ndeyekuziva maitiro ekuongorora mamiriro emakwikwi.
Tinogona kuwana nzwisiso mumusika nekuongorora epamusoro 100 zvigadzirwa muAmazon vatengesi vakanyanya. Nekuti 100 yepamusoro ndiyo yakanyanya kutariswa embodiment yechikamu chekutengesa musika, tinogona kuongorora mamiriro emusika kubva pane zvinotevera zvinhu zvina:
Monopoly (tinoidaidza kuti monopoly dimension analysis mune zvinotevera)
1. Kutengesa monopoly. Mumusika wechikwata, huwandu hwekutengesa hwezvigadzirwa zvemusoro hwakanyanya, izvo zvinoita kuti zviome kune zvigadzirwa zvekutevera kuti uwane huwandu hwekutengesa. Isu tinozvidaidza kuti chigadzirwa monopoly sales volume. Mumusika wakadaro, vatengi vane zviri pachena zvigadzirwa zvavanofarira muzviitiko zvakawanda. Vatengesi vadiki uye vepakati-kati havana kukodzera kupinda. Semuenzaniso, zvikamu zvinotevera zvezvigadzirwa.
(data source, sorftime market analysis report)
2. Brand / mutengesi monopoly. Kana paine mabhurendi makuru, vatengesi vakuru uye chikamu chemusika cheAmazon mumusika wechikamu chakanyanya, tinochidaidza kuti brand / mutengesi / Amazon's proprietary monopoly sales. Makwikwi emusika akadaro pachikumbaridzo kazhinji akanyanya kukwirira, vatengesi vadiki uye vepakati-kati havana kukodzera kupinda. Semuenzaniso, zvigadzirwa muzvikamu zvinotevera:
(data source, sorftime market analysis report)
Operational Professionalism (tinoidaidza kuti mashandiro ehunyanzvi dimension ongororo mune anotevera kesi)
1. Ongorora vakwikwidzi mumusika wechikwata, kana vari vatengesi vakuru vave vachishanda nesimba kwemakore akawanda uye vane kuparadzirwa kwakakura. Mumusika wakadaro, zvakaoma kuti vatengesi vadiki vatore chikamu mumakwikwi. Semuenzaniso, Anker anobatanidzwa mumusika webhangi remagetsi.
(data source, sorftime market analysis report)
2. Chikamu chekuisa. Kana zvizhinji zvezvigadzirwa mumusika wechikwata zvakanyoreswa semhando. Zvinoratidza kuti mutengesi ane unyanzvi. Semuenzaniso, chikamu chezvinyorwa zvemhando mumusika webhangi remagetsi chakakwira se81%. Pamusoro pezvo, chikamu chepamusoro che +, vhidhiyo inoratidzawo kuti mutengesi ane hunyanzvi hwepamusoro.
Mushure mekutengesa njodzi:
Iyi ipfungwa iyo vatengesi vazhinji vanofuratira, asi zvisingaverengeki zvidzidzo zvinobva pane izvi. Nekuti kana paine kudzoka, mutengesi anofanira kutakura kaviri kutakura uye kudzorera mari yebasa. Kana chigadzirwa chacho chikasunungurwa kuti chiedzwe, hachikwanisi kutengeswa zvakare, izvo zvinoderedza zvikuru purofiti. Kana chiyero chenyeredzi chinopfuura 4 nyeredzi, njodzi yekudzoka idiki, zvikasadaro yakakura. Ehe, kana mutengesi ane hunyanzvi hwekutsvagisa chigadzirwa uye kusimudzira akanyanya mumusika wepasi, zviri nyore kuwana huwandu hwekutengesa uye nekukurumidza kutora rondedzero nekuvandudza chigadzirwa.
Mari yekudyara:
1. Tarisa nhamba yekuongorora. Kana avhareji yenhamba yekuongororwa kwechigadzirwa mumusika wechikamu yakakurisa, uye huremu hwepuratifomu hwakakwira, zvakaoma kuti zvigadzirwa zvitsva zvikwikwidze nazvo traffic, uye zvigadzirwa zvitsva zvinoda kushandisa yakawanda yekutanga kushambadzira / kusunda mitengo. (torawo simba rebhangi zvigadzirwa semuenzaniso).
2. Tarisa huwandu hwekutengesa. Kana chigadzirwa chacho chichida kusvika kumazana ekutengesa kwemazuva ose kuti chive pane urongwa, zvinoda kugadzirira kukuru kwemari.
3. Logistics mutengo. Kana chigadzirwa chacho chakakura kana kuti chinorema, chinogona kutakurwa chete negungwa. Iri rudzi rwechigadzirwa rine yakakwira yekutanga Logistics mutengo uye yakakwira yekutsikirira mutengo, iyo isina kukodzera kune vadiki uye vepakati vatengesi.
(data source, sorftime market analysis report)
Kune vatengesi vadiki uye vepakati, chinhu chekutanga Amazon inofanirwa kuita ndeyekukwikwidza kuongorora. Kana tikashandisa nzira yekuongorora iri pamusoro pakuongorora nhare mbozha Musika, tobva taziva kuti musika unoratidzika kunge une mutsauko mukuru wemutengo, asi pane makwikwi makuru, kushanda kwehunyanzvi hwepamusoro, mari yekudyara, uye vatengesi vadiki nepakati. havana mukana. Asi dzidza kushandisa nzira yekukwikwidza kuongorora musika, pamberi pemikana yakawanda yekuvandudza yeAmazon, isu tichakwanisa kuwana yedu yebhuruu gungwa musika.
Nguva yekutumira: May-21-2021